An Open-Source Approach to Learning RevOps
"It's amazing how fast you can become world-class in something because no one else is even trying."
A free, structured curriculum for learning RevOps—modeled after open-source CS programs. No expensive memberships. No gatekeeping. Just the best resources organized around the six pillars that define the discipline.
Why This Exists
Revenue Operations is the fastest-growing function in B2B SaaS, but there's no standardized path to learn it. The knowledge is scattered across vendor certifications (HubSpot, Salesforce), expensive communities ($2,500+/year for Pavilion), and random LinkedIn posts that may or may not be right.
This site organizes the best publicly available resources into a structured curriculum. It's modeled after OSSU's open-source CS degree and no-debt-cs—the idea that you can build real competency without a degree or expensive memberships.
This isn't a quick guide. RevOps is a real discipline that takes time to master. But if you're willing to put in the work, you can build the skills that command Director-level roles without spending a fortune.
The Six Pillars of Revenue Operations
Every RevOps function—regardless of company size or industry—is built on these six pillars. Master them, and you'll have the foundation to operate at any level.
Data
The foundation everything runs on. Data health, governance, enrichment, and infrastructure.
Tech Stack
The tools that power revenue teams. Evaluation, implementation, integration, and adoption.
Customer Processes
How you acquire, convert, retain, and expand. Journey mapping, playbooks, and segmentation.
Enablement
Making your teams effective. Training, coaching, onboarding, and playbook creation.
KPIs & Reporting
Where RevOps proves value. Forecasting, dashboards, and the metrics that matter.
Strategic Insights & Planning
Using data to set direction. Goal setting, ICP development, and executive recommendations.
Key Metrics
The 15 KPIs every RevOps professional should understand. Hover for definitions.
These 15 KPIs are the outcomes RevOps is ultimately accountable for. Individual pillars may have operational metrics that indicate progress, but these are the scoreboard.
Understanding the Shift
Revenue Operations emerged because siloed ops teams create friction, data inconsistencies, and finger-pointing. The shift is simple in concept, transformative in practice.
Before: Siloed Operations
Sales Ops reports to VP Sales. Marketing Ops reports to CMO. CS Ops reports to VP Customer Success. Each optimizes for their own metrics. Data doesn't match. Handoffs break.
After: Unified Revenue Operations
One team owns the full revenue lifecycle. Single source of truth. Aligned metrics. Processes designed for the customer journey, not org chart boundaries.
Becoming Career Ready
Building Your Portfolio
RevOps hiring is about demonstrated impact, not memorization. Nobody cares if you can recite the CAC formula—they care if you've used it to make a decision. As you work through this curriculum, build artifacts: dashboards you've created, processes you've documented, analyses that drove real outcomes.
The best portfolio isn't a list of certifications. It's a collection of work samples that show you can identify problems, analyze data, and build solutions. Tag your wins to the six pillars. Quantify impact. Be specific about what you did versus what the team did.
Certifications as Learning Tools
Certifications aren't gatekeepers—they're structured learning paths. A Salesforce Admin cert won't get you hired, but the knowledge you build earning it will make you effective. Use certifications as forcing functions for learning, not as resume decorations.
The credential that matters most is evidence that you've done the work. A well-documented project where you improved forecast accuracy by 15% is worth more than a wall of badges.